Apple could shift focus toward AI efforts as iPhone sales decline

Apple could look to prioritize its AI efforts as iPhone sales decrease and the company seeks other growth areas, according to a recent report by CNBC.

Last month, Apple reported that sales for the iPhone—the company’s top product—were down 15 percent when compared to last year. The technology company hopes to generate revenue through additional services beyond its core product.

The recent revelation could point to the company being more heavily invested in AI. In December, Apple promoted John Giannandrea as its senior vice president of machine learning and AI strategy. In the new role, Giannandrea oversees the strategy for AI and machine learning across all Apple products and services, including the development of the company’s Core ML and Siri technologies.

Recently, Aetna, in collaboration with Apple, launched Attain—an AI-based health app that provides users with personalized health goals. The app is used in partnership with the Apple Watch to track daily activity levels, recommend healthy actions and improve nutrition and sleep habits.

To read the full report, click the link below.